Resources
Click on the links below to view and download the various Harley-Davidson® Dealer Digital Program process overviews. These are intended to provide additional information and/or a step-by-step guide, where applicable.
Website Best Practices
For most online shoppers, their first experience with your dealership and your brand is your dealer website. Your website is one of the most important digital tools to utilize when capturing new audiences and growing your business. Below are some best practices to consider when enhancing your dealer website
Digital Advertising Best Practices
Your dealership’s presence in paid and organic search results provides your business visibility, branding, website traffic and insight into customer behavior. With that, Social media is the consumer choice for online interaction. Below are some best practices to use when optimizing your dealership’s search engine presence, and guides to connect with customers, cultivate relationships, and increase sales.
Lead Handling Best Practices
Internet Leads represent a significant retail opportunity for motorcycle dealers. A lead submission is a low funnel, high purchase-intent activity. As such, all Internet leads require timely, professional and thorough follow-up by the dealership. Below are some best practices highlighting focus items for Internet Lead Handling.
Dealer Digital Analytics Dashboard
The Harley-Davidson Dealer Digital Analytics Dashboard (DDAD) is intended to allow dealers to review and analyze dealership digital marketing insights. The following best practices are designed to assist dealership staff in effectively using the Dealer Digital Analytics Dashboard.