Enterprise Lead Management System (ELMS)
Do you ever wonder how a lead gets from its original source to your CRM? The Harley-Davidson® Enterprise Lead Management System (ELMS) is built to deliver all Harley-Davidson® leads directly to your participating CRM so that you can follow up with prospects that have indicated wanting to further engage with a dealer. With ELMS – dealers will also have access to see performance reporting including Lead Volumes by Source, Lead Response Times, and Close Rate reporting that will be benchmarked against the Nation, Market and District.
List of Certified CRM Providers:
- Activix
- Dealer Socket
- DriveCentric
- DP360
- CRM360
- VinSolutions
If your CRM is not listed above, please contact Harley-Davidson® Dealer Digital Support at info@harley-davidsondigital.com or call (833) 886-7221.
You will be able to access your dealership’s Harley-Davidson® lead performance reports in Harley-Davidson® Dealer Digital Analytics via H-Dnet (coming later this year). The Lead Performance reports include Summary and Detail information about how leads are being handled at your store. Some of the metrics include: Lead Volume, Response Time, Response Rate and Close Rate. All Key Metrics are benchmarked against your District, Market and National averages
Frequently Asked Questions
What is ELMS?
ELMS is the platform for H-D Dealers to receive all Harley-Davidson® brand leads as well as leads generated through the Harley-Davidson® Dealer Digital program
Is there a charge for ELMS?
No, there is no charge for ELMS.
What kinds of leads go through ELMS?
ELMS delivers leads from HDMC owned sources including Corporate Events, Dealer Lead App (DLA), H-D.com, SMaRT enrollments, and Private Offers. Also all leads generated through sources enrolled in the H-D Dealer Digital Program.
Do I have access to ELMS?
No, ELMS is an application that is managed by Shift Digital on behalf of Harley-Davidson®. If you have questions or concerns about your lead routing, please reach out to your VMC.
What are the benefits of ELMS?
Mainly, real-time lead delivery to your CRM. But there will also be impactful reporting that will be provided to Dealers and Field personnel around Lead Response Rates, activities taken on leads and Close Rates.